First off, if you’re immediately thinking, “The LAST thing I need is to figure out yet another social network,” you’re totally right. This is the last thing you need. However, if you were fortunate enough to be a CMO back in 2007, and you said that about the transition from MySpace to Facebook, then you know what happened to people who didn’t surf the new wave instead of riding the one that petered out.

When I was in school. I have learned Marketing Mix has 4 Ps from Philip Kotler. Now they have 7 Ps

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All businesses need to set objectives, objectives are important they focus organisations. Businesses that have specific aims are usually more successful than those that don't; because a business with objectives knows what it is trying to achieve. Objectives can be set in all areas of the business e.g. sales, production, finance and marketing.

This is STAGE 3: ACTIONS, MEASUREMENT AND CONTROLS. How will you monitor progress? Who will do which jobs? When will each element be completed? How will you adjust the plan? What will be the budget? This section discusses action plans, controls, measurements and reporting.